What is the Amazon Affiliate Program Started With Amazon’s Affiliate Program

 

The Amazon Affiliate program, also called "Amazon Associates," can be an easy way to monetize your website or blog. Simply sign up, receive immediate approval, and place Amazon affiliate links on your site. When someone makes an Amazon purchase via one of your links, you get the commission — it's that simple.


 

But how do you get started? Below, you'll find a step-by-step guide to becoming an Amazon Affiliate, with screenshots. Whether you’re hoping to become an entrepreneur, starting your own business, or just looking for a small business side hustle, I hope you'll find this guide a helpful place to start.


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What is the Amazon Affiliate program?

The Amazon Affiliate program, or Amazon Associates, is an affiliate marketing program. It's free for website owners and bloggers to become Amazon Associates. They advertise products from Amazon.com on their sites by creating links. When customers click the links and buy products from Amazon, they earn referral fees.

Still not sure what affiliate marketing is or what it’s all about? Or unsure whether it’s right for you?

What is affiliate marketing?

Affiliate marketing is a marketing tactic where an online retailer gives niche website owners the ability to create unique product links (called affiliate links). The website owners must promote the link; in exchange, when someone visits the link and makes a purchase, the website owner automatically receives commission. As an affiliate, you only make money once the link is used in a transaction.


Affiliate marketing is right for you if you already own a website or blog and your content offers opportunities for product mentions. For instance, if you own a recipe blog, you can create links for product ingredients.

It’s not the best fit for you if you sell products directly on your website, although you can use a mixture of product selling and affiliate selling to earn money.

How does the Amazon Affiliate program work?

In the Amazon Affiliate program, associates earn commission by creating unique product links, promoting the links on their website, and driving referral traffic back to Amazon. Here’s how it works:

  • Website owners create an Amazon Affiliate account on the platform.
  • Amazon gives each website owner a unique Associate ID.
  • Once the application has been approved, associates can begin creating affiliate links in their Amazon portal.
  • Associates then place the links in blog posts or other parts of their website.
  • Once someone clicks the link and makes a purchase, the associate earns commission.

The commission rate differs depending on the product category. For instance, if you run an automotive blog, you can earn 4.50% from each sale. If you sell three car parts at $1,000 each in one day, you’d make $135 from those three transactions. If you sell the same product 30 times per month, you’d make $1,350 every month.

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In the beginning of your Amazon Associate journey, the numbers can skew on the low side, so be sure to have another form of income in addition to being an Amazon Associate.

Before signing up on the platform, it’s important to review the Amazon Affiliate program’s commission rate per product category. That way, you can calculate how much you can potentially earn depending on your website’s niche.

Amazon Affiliate Program Rules and Requirements

Being an Amazon Associate is a great way to monetize passion projects or make supplemental income from your brand. However, Amazon has guidelines for associates to follow, so it's best to understand those before you dive in. Noncompliance may result in being banned from the program.

The majority of the rules are in place for ethical promotion as well as preventing associates from gaming the system. Here are some of the big ones to keep in mind:

  • You must disclose on your site or in your communication that you may be eligible to earn from your recommendations.
  • You must not make false or deceptive claims in your recommendations.
  • Avoid referring to prices (with some exceptions) since prices frequently change.
  • Do not use Amazon affiliate links in offline promotions, eBooks, or email.
  • Do not use link shorteners on affiliate links.

You can read Amazon's full policy here. Note: The Amazon Affiliate program is one of the most popular programs, but it isn’t the only one. There are other affiliate programs out there that are worth trying if you don’t qualify to become an Amazon Associate.

1. Create a website or blog.

To become an Amazon Associate, you must have an active website, blog, app, or YouTube channel. It's also helpful if you've pre-populated that site with content, so it appears active and authentic to both users and Amazon.


Remember, you must be able to describe the purpose of your website as part of the application process. So, have a firm idea of why you're creating your site, the audience you'll target, and how you'll bring in traffic.

2. Navigate to the Amazon Associates homepage and click "Sign Up."

In order to become an Amazon affiliate, you'll need to create your Amazon Associates account. To do that, visit the Amazon Associates homepage and click Sign Up. From there, you'll be prompted to log in to your existing Amazon account or create one.

amazon associates homepage

3. Enter your account information.

Enter your account info (including the name, address, and phone number of the payee).

providing your amazon associates account information

4. Enter your website address.

Enter your website address(es), apps, YouTube channels, etc.

providing your amazon associates account: enter websites and mobile apps

5. Enter your preferred store ID.

Enter your preferred store ID (usually the same as your primary website name), explain what your websites hope to accomplish, and select Amazon topics your links will likely target.

creating your amazon affiliate store id

6. Explain how you drive traffic to your site.

Explain how you drive traffic to your websites, how you use your website or apps to generate income, how you usually build links, and how many visitors your site brings in each month.

amazon affiliates: traffic & monetization section

7. Choose your payment method.

Choose whether to enter your payment (credit card) and tax ID information now or later. Then proceed to your dashboard.

associates central final screen to enter payment and tax information

8. Create Amazon Affiliate links.

Once you've created your account, you'll be sent to your personal Associate homepage. This is where you'll find your performance dashboard (including an earnings overview, monthly summary, and total clicks).

amazon associate homepage and dashboard

This dashboard is also where you'll search for relevant products to link to from your content. Here's how:

1. Log in to your Amazon Associate account.

Doing this ensures that the link text is generated in a way that associates the product you're promoting with your account.

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2. Click on Product Linking in the top banner and select Product Links.

This will take you to a page that will prompt you to create your link.

amazon product links area where you enter asin number or search

3. Add the ASIN of the product OR search Amazon for the product.

An Amazon Standard Identification Number (ASIN) is a 10-character alphanumeric code assigned to a product by Amazon for identification within their product catalog. You can find the ASIN of a product within the Product Information section of the product's Amazon listing. That means you'll have to grab it within another window.

finding the asin in the product details section of an amazon product listing

Alternatively, if you can't find the ASIN, Amazon will allow you to search the catalog for the product you're promoting.

4. Click the Go button.

This will generate a result at the bottom. Be sure to verify that this is the intended product you wanted to promote.

5. Click the Get Link button on the right side.

This will copy your new Amazon Affiliate link to your clipboard, and you can now use that link in your promotions.


6. Alternatively, you can use the Amazon Associates SiteStripe to generate Amazon Affiliate links.

A simpler way to generate your Amazon Affiliate Links is by using the SiteStripe bar that shows up on product pages when you're logged in to your Amazon Affiliate Panel.

amazon sitestripe

Just click the Text button in the Get Link selector. Then copy the generated link that is provided in the popup.

7. Use the generated link on your site or other promotional materials according to Amazon's standards.

Just remember that Amazon's guidelines prohibit the use of the link in offline promotions, email, and eBooks or PDFs. As with most marketing and sales, quality content is at the heart of success. Ensure you're attracting your audience with quality content and share relevant affiliate links with them on your site or YouTube channel.

Each link you generate will have a cookie that will then follow your website visitors after they click on the link. This is highly beneficial to you, because it increases the likelihood of you receiving commission for the sale. The only problem is that it only lasts for a limited amount of time.

How long does the Amazon Affiliate cookie last?

The Amazon Affiliate cookie lasts for 24 hours after a website visitor clicks on the affiliate link. The cookie stays in their browser for that entire length of time. That way, if they check out at any time in those 24 hours, the purchase will be credited to you.

The Amazon Affiliate cookie is just one of the ways that the Amazon Affiliate program can help you make money. But first, you must get visitors to click on the link — and to do that, you need visitors in the first place.

How to Make Money with the Amazon Affiliate Program

Generally speaking, applying for the Amazon Affiliate program and becoming an associate isn’t really the hard part. The problem is making enough sales so that you can turn your passion project into a source of income.

Here are a few tips on how to make money from the Amazon Affiliate program.

1. Choose a niche for your website.

Amazon Affiliate niche website

Image Source

Becoming an Amazon Associate isn’t a good idea if your website is about home improvement, beauty products, and novel writing all at the same time. To ensure you can make the most out of your affiliate partnership with Amazon, choose a single ecommerce niche for your website.

Whether that be paleo cooking or DIY educational activities for teachers, the niche must be of especial interest to you — something you can constantly write about without getting tired. This gives you plenty of opportunities to naturally insert product links without being overly salesy.

By choosing a niche, you also make your site look more authoritative to visitors, because talking about one thing all the time makes you look like an expert. Touching upon a wide breadth of topics could make it seem like you’re writing content for the sake of writing content. You’ll also typically have less competition if you focus on a highly specific topic that not many others have touched upon.

2. Write product reviews and comparison posts.

Product review with Amazon Affiliate links

Image Source

One of the best ways to make money as an Amazon Associate is by writing product reviews and posts comparing two or more products. This gives you the opportunity to link to the products you’re reviewing.

The best part? These are usually high-intent posts, meaning that the person looking for a review is close to purchasing the product (if not ready to buy). After all, no one would look for a review of a product that they have no intention of buying.

Product comparison posts offer an even greater opportunity to sell because if the visitor decides one product isn’t for them, you’re offering them several alternatives to choose from. It’s a win-win all around and a sure way to drive more referrals toward Amazon.

3. Blog consistently.

Amazon Affiliate blog with recent posts

Image Source

At the core of a strong Amazon Affiliate strategy is a blog that gives you plenty of opportunities to include product mentions and links. For that reason, I recommend blogging consistently.

Try to go for one blog post per week, but quality does matter more than quantity. If you write two well-researched posts per month, you may drive more qualified traffic to Amazon than if you wrote eight poorly-written posts.

Implement a content marketing strategy that will help you create blog posts that are topically relevant. You’ll want to learn SEO basics to make sure you’re optimizing your site for online search.

4. Create a storefront on your website.

Amazon Affiliate storefront for sushi materials

Image Source

You don’t have to only rely on editorial mentions to drive referrals to Amazon. You can actually create a storefront that acts like an online store — the only difference is that every link points to Amazon instead of a checkout page on your website.

Storefronts are a great choice because they require minimal upkeep and content writing. Once visitors get to your site, it'll be simple and easy for them to browse through the products. Another benefit is that the links aren’t buried within other content.

The one thing you’ll need to do is check the links on a monthly basis to ensure your storefront drives referrals. Sometimes, product pages move, or products are removed entirely from Amazon. You want to make sure every product is still available on the retailer’s website.

5. Advertise your website on social media and search engines.

Amazon Affiliate ad on InstagramWithout traffic, you won’t be able to drive referrals to Amazon and earn commission. Writing good content, learning SEO, and creating a content marketing strategy will get you far. But you want to make sure you’re covering all your bases.

Invest in paid social ads, as well as pay-per-click ads on Google. While advertising may sound expensive, the investment can be quite affordable, especially if you’re using the PPC model. You only pay when someone clicks on your ads, and the best part is that you can set a budget, so that you’re not overcharged. It’s an easy way to drive traffic to your site; all you need to do is create ad imagery with a tool such as Canva.

Here are some resources to get you started with paid ads:

  • The Ultimate Guide to Google Ads [Examples]
  • Guide to Instagram Ad Costs
  • How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
  • How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Getting Paid as an Amazon Associate

Now that you’ve created a strong strategy for getting your Amazon Affiliate website off the ground, it’s time to get paid.

How do Amazon Associates get paid?

Amazon Associates get paid by direct deposit. You’ll automatically receive the funds in your bank account. Alternatively, you can opt to receive an Amazon gift card or a check by mail.

When do Amazon Associates get paid?

Amazon Associates get paid monthly, but there’s a catch: you get paid 60 days after the end of the month you’re getting paid for. For instance, you’ll get paid at the end of March for the commission you earned in January.

When does commission get officially attributed to Amazon Associates?

Amazon Associates officially earn commission when the order has shipped. If the customer cancels the order before it’s shipped, you won’t receive commission. If the customer returns the product after purchase, the commission will be deducted from your earnings.

After applying to the Amazon Associates program, your account will be approved for 180 days. During that time, you must make at least one sale, or your account will be closed. That's why it's so important to have a strategy for your Amazon Affiliate endeavors. However, you can reapply for the Amazon Associate program after you've made adjustments to your site.

Get Started with the Amazon Affiliate Program Today

The Amazon Affiliate program is an excellent way to turn a side passion into a source of passive income. Choose a niche, write product-centric content, and include contextual affiliate links, and you’ll be sure to grow your Amazon Affiliate income to astronomical levels.

Editor's note: This post was originally published in May 2020 and has been updated for comprehensiveness.

 

A Guide To Getting Started With Amazon’s Affiliate Program

Amazon Associates is one of the most popular affiliate marketing programs out there. Learn how to get started and what you need to succeed.

A Guide To Getting Started With Amazon’s Affiliate Program

With Amazon’s wild success, many are looking for how they can capitalize on the platform’s ability to generate so many sales for products in almost every area of life.

However, not everyone has the capital or resources to sell directly on or to Amazon.

The Amazon Associates Program

Amazon’s affiliate program, or Amazon Associates, allows you to get a referral fee for the traffic you send to Amazon. This can be a lucrative agreement for bloggers and other publishers looking to increase the revenue generated by their website.

The Amazon affiliate program is different from selling your products directly on Amazon through Seller Central in that you do not hold any inventory.

Recently, Amazon launched a program specifically for influencers as an extension of its regular affiliates program. If you are an influencer, be sure to review both programs to see which is the best fit for your business needs.

“The Amazon associate program is most viable for people who sell higher-priced items. Selling a $10 book is not too much easier than selling a $400 TV if you have a well-targeted audience that is able and willing to buy.”
Nate McCallister, CEO of Entreresource.com and author of Evergreen Affiliate Marketing
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The Amazon Associates program can be a key component for increasing your overall return on your website. In this article, you’ll find everything you need to know to get started with the Amazon Associates Program, including:

  • What is the Amazon Affiliate Program?
  • How much money can you make with the Amazon Affiliate Program?
  • Understanding the rules for the Amazon Affiliate Program.
  • Signing up for the Amazon Affiliate Program.

What Is The Amazon Affiliate Program?

Amazon Associates is an affiliate marketing program. This means that you can get paid money in exchange for promoting the products and services that sell on Amazon.

If you have your own website or blog, this free program can help you make some extra money off the content you produce.

You will place links throughout your website, blogs, and articles that take visitors to Amazon. When a customer follows your link to Amazon and then adds products to their cart within 24 hours, you will get a commission from the sale.

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The customer has 90 days to check out their cart for you to get paid your commission – as long as the customer added the product to the cart within 24 hours of following your link.

To prevent potential fraud and negative customer experiences, Amazon has some very specific rules to participate in the program.

Read the Operating Agreement and Program Policies in their entirety before you implement the program on your site.

How Much Money Can You Make With The Amazon Affiliate Program?

The amount you can make as an affiliate will be determined by the amount of converting traffic you send to Amazon.

The exact commission you get paid on any sale depends on the category of the product (see table below).

It is important to note that the customer doesn’t have to buy the product that you specifically recommended for you to get the commission.

The Product Information on an Amazon product detail page easily shows the category of the product.Screenshot from Amazon.com, October 2021
A Guide To Getting Started With Amazon’s Affiliate ProgramScreenshot from Affiliate-program.amazon.com, October 2021

Let’s say that I have a blog about gluten-free foods. I might recommend a specific type of bread maker or a gluten-free flour mix.

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If a customer follows my Amazon affiliate link and, within the next 24 hours, purchases a TV or Christmas presents for their kids, I will get a commission based on all the sales within that 24 hour period.

If a customer clicks on another associate’s link after yours and before the sale or deletes their cookies, then Amazon will not pay you a commission for those sales.

The more people who visit Amazon from your website, the more money you stand to earn. The amount of money you earn is based entirely on the number of sales you generate.

Keep in mind that the commission table can change from time to time, so it is critical to stay up-to-date on the exact commission you might earn from the products and services you market.

Understanding The Rules For The Amazon Affiliate Program

Regardless of whether you are just starting out in the Amazon Associates program or have been a member for many years, you must follow Amazon’s operating agreement and program policies.

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Amazon can terminate your account at any time if they find you are operating outside of their policies.

Amazon expects you to proactively be reviewing the rules of the program to stay in compliance. While the list below isn’t all-encompassing, let’s review some of the most important rules for the Amazon Affiliate program.

Disclosure Statement For Amazon Affiliates

 Amazon affiliates are required to identify themselves on Amazon. It’s a critical step and must be completed by any Amazon affiliate site.

In the operating agreement, Amazon states:

“You must clearly and prominently state the following, or any substantially similar statement previously allowed under this Agreement, on your Site or any other location where Amazon may authorize your display or other use of Program Content: ‘As an Amazon Associate I earn from qualifying purchases.’

Except for this disclosure, and other than as required by applicable law, you will not make any public communication with respect to this Agreement or your participation in the Associates Program without our advance written permission.

You will not misrepresent or embellish our relationship with you (including by expressing or implying that we support, sponsor, or endorse you), or express or imply any affiliation between us and you or any other person or entity except as expressly permitted by this Agreement.”

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The Date And Time Of The Last Price Update Must Be Listed

When displaying product prices, you must show when they were pulled from Amazon. Prices can be obtained via the Advertising API (API).

Amazon wants the time and date to be included because prices on Amazon can be constantly changing.

Many plugins automate the process including the date and time of the price being listed and give you style control over your text.

“(i) You will include a date/time stamp adjacent to your display of pricing or availability information on your application if you obtain Product Advertising Content from Data Feeds, or if you call PA API or refresh the Product Advertising Content displayed on your application less frequently than hourly.

However, during the same day on which you requested and refreshed the pricing and availability information displayed on your application, you may omit the date portion of the stamp.”

No Pretty Links Or Link Cloaking

Amazon needs to be able to determine where the traffic is going to, and it needs to be clear to the customer that you are directing them to an Amazon site.

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When creating your links it is best to create shorter special links for your Amazon affiliate website by logging into your associates account or generating them from SiteStripe.

(v) You will not cloak, hide, spoof, or otherwise obscure the URL of your Site containing Special Links (including by use of Redirecting Links) or the user agent of the application in which Program Content is displayed or used such that we cannot reasonably determine the site or application from which a customer clicks through such Special Link to an Amazon Site.

(w) You will not use a link shortening service, button, hyperlink or other ad placement in a manner that makes it unclear that you are linking to an Amazon Site.

Emails And Ebooks Should Not Contain Affiliate Links

Sending a user directly to Amazon from an email message is prohibited. Upon returning to your website, they can select the Amazon link to a product you are promoting.

When discussing reviews or other articles about Amazon products, you should be careful when mentioning ebooks.

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A product link in an ebook should go to a blog post or landing page where you can include affiliate links.

“You will not engage in any promotional, marketing, or other advertising activities on behalf of us or our affiliates, or in connection with an Amazon Site or the Associates Program, that are not expressly permitted under the Agreement.

You will not engage in any promotional, marketing, or other advertising activities in any offline manner, including by using any of our or our affiliates’ trademarks or logos (including any Amazon Mark), any Program Content, or any Special Link in connection with email, offline promotion or in any offline manner (e.g., in any printed material, ebook, mailing, private messages on social media networks, or attachment to email, or other document, or any oral solicitation).”

Amazon Content Should Not Be Used Inappropriately

Amazon is incredibly protective of its intellectual property. Amazon owns all content on its site, and they value its intellectual properties.

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It is important to not copy the images, titles, and descriptions of products from Amazon and place them on your website.

If you want to include this information you can do that with SiteStripe or Product Advertising API on Amazon affiliate sites.

Essentially, the API represents your data feed access ID.  You will have to have at least three sales as an affiliate to gain API access.

Amazon is also extremely protective of the use of its trademarks.

It is important before you use any official Amazon marks or any marks that might be Amazon “inspired” that you are clear on the approved and disapproved uses Amazon has outlined.

“You will use Program Content solely in accordance with the terms of the Agreement and within the express scope of the license granted herein.

Without limiting the foregoing, you will (a) use Program Content solely to send end users and sales to an Amazon Site and will not link any Program Content to, or in conjunction with any Program Content, direct traffic to any page of a site other than an Amazon Site (however, parts of your Site that are not closely associated with the Program Content may contain links to sites other than an Amazon Site) and (b) link each use of the Program Content solely to the related Product detail page or other relevant page of an Amazon Site and not to any other page.”

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Don’t Bid On Amazon Branded Terms

You are allowed to run paid ads as an Amazon affiliate; however, you are not allowed to bid on Amazon-branded terms.

“You may purchase paid search advertisements and submit links to Search Engines to appear in response to a general Internet search query or keyword (i.e., in natural, free, organic, or unpaid search results), so long as you comply with the Agreement and those paid or unpaid search results send users to your site and not directly, or indirectly via a Redirecting Link (as defined in the Commission Income Statement), to an Amazon Site.”

Keep Your Personal Information Current

Indicate the address of any affiliate website on which you want Amazon affiliate links. Email, direct deposit, bank, and tax information should be up to date.

This will be how Amazon communicates with you about any issues with your account or new policies.

You Cannot Purchase From Your Own Link

You or your family members may not ever purchase through your own affiliate link. Don’t make any purchases from the computer you use for setting up the account and managing it.

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This applies even if the purchases are not made from your Amazon.com account.

“(u) You will not directly or indirectly purchase any Product(s) or take a Bounty Event action through Special Links, whether for your use or for the use of any other person or entity, and you will not permit, request or encourage any of your friends, relatives, employees, contractors, or business relations to directly or indirectly purchase any Product(s) or take a Bounty Event action through Special Links, whether for their use, your use or the use of any other person or entity.

Further, you will not purchase any Product(s) through Special Links or take a Bounty Event action for resale or commercial use (of any kind) or offer any Products on your Site for resale or commercial use of any kind.”

Don’t Mimic Amazon’s Site

If you use the same design, color, and layout as the Amazon website, it will be seen as a violation.

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Rebates Are Prohibited

You are not to offer promotions or financial incentives from those that purchase from your affiliate links.

“(g) You will not offer any person or entity any consideration, reward, or incentive (including any money, rebate, discount, points, donation to charity or other organization, or other benefit) for using Special Links.

For example, you cannot implement any “rewards” or loyalty program that incentivizes persons or entities to visit an Amazon Site via your Special Links.”

Signing Up For The Amazon Affiliate Program

If you are interested in signing up for the Amazon Affiliate program, there are several steps you need to follow. These include:

Step 1: Sign Up For The Amazon Associates Program

Of course, if you want to participate in the program, you need to have a website or blog. If you haven’t done that you will need to do that before you apply for the program.

Your website must meet the program requirements outlined in the Operating Policies.

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Once you have an active website, it is time to sign up for the Amazon Associates program. All you must do is visit the home page and click the button to sign up.

From there, you will either be asked to log in to your Amazon account or create a new one. The process should only take a few minutes.

After you are finished, you can become a part of the Amazon Affiliate team.

Step 3: Enter Your Account Information

You will need to enter all your account information including your name, address, and phone number. This is a relatively straightforward process, and you will need to indicate the main contact of the account. This is probably going to be yourself.

You will also be asked to enter the preferred store ID, which will probably be the name of your website.

Amazon is going to ask you the main goal of your website. That way, you can figure out what types of products and services might be best for your affiliate strategy.

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Step 4: Share Your Website Address

Next, you need to share information about all the websites you will use to promote the product and services provided by Amazon.

For example, you may need to include the URL to your website.

Step 5: Drive Traffic To Your Website

Amazon is also going to ask you how you plan on driving traffic to your website.

How do you typically build your links?

How many visitors do you typically have monthly?

How do you use your website or mobile applications to generate income?

This information is going to be important for helping you construct a well-rounded strategy. You may drive traffic to your website using social networks, SEO, blogs, shopping portals, or even paid search strategies.

Step 6: Choose How You Want To Get Paid

After this, you need to indicate how you want to get paid.

You will also be asked to share your tax ID information. (You can skip this step and choose to come back to it later.)

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Step 7: Start Making Your Links

Finally, you will need to create Amazon affiliate links that you can use to send your visitors to Amazon.

You should have a personal homepage that you can use to track your performance dashboard.

This will also give you a summary of your total clicks, the total amount of money you have made, and give you access to the information you can use to follow trends over time.

It is relatively easy to create a link using the Amazon Associate program.

You simply must click on the product linking area in the top banner, add the ASIN of the product or service, then click the button to generate a link.

Start Creating And Promoting Your Content

The Amazon Associates program is one of the most popular affiliate marketing programs out there.

Your Amazon affiliate links will be most successful if you are providing high-quality content that helps your readers.

Having an existing audience can help you get a faster start with the Affiliate Program, too

 

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